5 Ways Your Business Can Benefit from Installing Bike Racks

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When they think about increasing their sales and the size of their customer base, many business owners are unlikely to think about bike racks. This could be a mistake; it’s a well known fact that cycling has become increasingly popular over the past decade. Recognising trends is an important factor in planning for future success and ignoring cyclists as potential customers could lose potential sales. Let’s take a closer look at five ways that your business could benefit from installing bicycle rack units.

1. Attracting More Customers

With cycling tourism and commuting on the rise globally, there is a real need for cyclists to store their bikes safely. When they are looking for a good spot, they are more likely to frequent the nearest retail locations. By simply taking a little time and investing in some bike parking you could open up your business to a new stream of customers.

2. Create a Competitive Advantage

Many businesses will find that their lack of cycle parking options is limiting their access to this new customer demographic. As such, they will increasingly find themselves marginalised as cyclist use bike friendly businesses instead. Don’t be left behind; whenever there is a need, a business will step in to fill it and that could be your business.

3. Community Engagement

Many cities are now encouraging alternative forms of transportation that are kinder to the environment. Although the local government is probably already contributing to this need in the form of cycling infrastructure more can be done. Any business installing cycling racks will be playing a vital role in the promotion of cycling. This will have a positive effect on the environment and promote your business as a forward thinking brand.

4. Cycle Friendly Brand Positioning

We’ve already touched on this, but providing cycle parking will promote your brand as a cycling friendly business. This is a favourable position to be in, and the public at large (even non bike riders) will be pleased with your efforts. If you’re looking to position your brand as eco-friendly or a green business, the effects are magnified even further.

5. Improving Employee Health and Happiness

When you provide cycle parking for customers, why not install some for your employees too? Workers that cycle regularly to work will be less at risk of illness, more alert and have improved levels of physical fitness. Studies have shown that employees engaged in a healthier lifestyle are happier and more productive in their jobs. This would obviously be a boon for any business, and it would be quite simple to implement.
If they are searching for bicycle racks, Perth based business owners and property managers can get in touch with us at Image Bollards. We can supply and install a wide selection of high quality safety and security equipment. All of our product range is manufactured to high standards, and they are fully compliant with all Australian regulations. Our team is standing by to discuss installing bike racks in greater detail, and they will be happy to answer any additional questions that you may have.

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